Brand STYLE QUIZ Company Name * Contact Name * First Name Last Name What words would you use to describe your brand? What colors do you feel represent your brand? * What industries or types of customers do you want to appeal to? * How would you describe your target market? What about your brand identity today appeals to your target market? What do you think you could improve your target market appeal? What is your brand’s mission statement? What is your brand’s motto or tagline? * Which other brands do you like or admire? * What do you like about them? Other elements or items I want to avoid: How would you define your key differentiators? What or who do you want your brand to avoid being associated with? Thank you!